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Levi and Nike, too

September 5, 2018

I am not dissuaded from my post previous about corporations lacking consciences by what some might take as recent counterexamples. Nike, I think, knows the customers they want. Politically oriented marketing is not a conscience. The CEO of Levi may exercise his conscience through his company. But only so long as it doesn’t estrange his company from too many of its customers. CEOs answer to boards.

Photo left shows what I call “shooting fish in a barrel marketing.” A rum company provides gimme caps to a sailing regatta. I don’t own anything with a swoosh, but now I have a gimme cap advertising rum.

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